Dinah Ritchie is Vice President for Integrated Communications & Chief Marketing Officer at Southwestern University, where she leads brand strategy, storytelling, and public communication. She oversees how the University presents major initiatives, including the SU 560 and its four-year student roadmap, to students, families, and the community. Her work focuses on shaping SU’s visibility and explaining why the University is investing and growing at a time when many colleges are shrinking.